On Twitter, Google announced they're rolling out a November 2021 webspam update that can detect low-quality web pages, which will improve their search engine systems going forward. They expect to finish the update within a week.
Their tweet advised the SEO community to follow their webmaster guidelines as always and produce quality content based on Google's E-A-T concept. The overall vibes in the comments section were generally positive, because who wants to read spammy and unhelpful content?
Check out Google's video explaining what they determine as spammy and unhelpful content below. Websites that violate Google's webspam guidelines will be penalized with lower-ranking positions, or worse, removed from their search results pages. Google will always have the end-user in mind and strives to return high-quality search results.
So if you're unfamiliar with Google's webspam guidelines, then check it out for more in-depth information. And specifically, take a look at the criteria they use to dethrone a website's ranking position to the beyond section of their search results pages.
