Instagram Refreshes Its Visual Brand Elements

1 min 02 sec read
May 25, 2022
13
Facebook Twitter LinkedIn Pinterest WhatsApp
Copy Link Your browser does not support automatic copying, please select and copy the link in the text box, then paste it where you need it.
Instagram has made some changes this week, and no, we're not talking about changes to their algorithm. But who knows, they might have tweaked it during the visual refreshing of their brand elements.

Refreshed Instagram Logo as the Company Revamped Visual Brand Elements  With New Fonts, Colors and More
Instagram has changed its colors, added a new typeface that comes in different font styles, refreshed its logo, and redesigned other brand assets to bring new energies to the app.

Starting with their new font, the company created their own called: Instagram Open Sans. It was designed using elements Instagram's community sees every day, like the company's logo and wordmark.

The Instagram Open Sans font was also adapted to work with global audiences and the languages they speak. For example, people can write in global scripts such as Arabic, Thai, Korean, and Japanese, to name a few.

Instagram changed its gradient colors using 3D modeling. One of Instagram's designers, Rose Pilkington, "created a digital light that can be customized depending on the application, where the gradient is unique every time it's used."

This cool gradient appears on Instagram's branding and while using the app on things like the rings on Stories or the app's icon. Their new logo is brighter and has more vibrancy with this new color gradient.

Lastly, Instagram has updated its marketing layout and design system to be more "content-forward" to highlight users' creativity and self-expression in a minimal style.

Check out the link above to see all these design changes for yourself. And if Instagram does drop a new algorithm, you'll know if you watch our 3MDD Stories and follow us on the app.

Want to read this in Spanish? Spanish Version >>
13
Facebook Twitter LinkedIn Pinterest WhatsApp
Copy link Your browser does not support automatic copying, please select and copy the link in the text box, then paste it where you need it.
Chat Offline Leave a Message
This website uses cookies to help provide you the best experience possible. See our Privacy Policy for more information. By continuing without changing your cookie settings within your browser, you are agreeing to our use of cookies.
Accept