Massive Social Media Outage Hurts Businesses Worldwide
2 min 49 sec read
October 06, 2021In case there was any doubt left in your mind about how reliant the world has become on social media, Monday's massive global outage likely confirmed it.
It started out like any other typical Monday morning, getting back in the swing of things after the weekend, then BAM! Facebook and its family of apps—including Facebook Messenger, Instagram, Oculus and WhatsApp—went kaput.
The outage lasted for over five hours before the apps came back online, albeit very slowly. It was so bad that many Facebook employees were even locked out of their offices, further exacerbating the issue by increasing the response time. As the New York Times stated, the apps were gone in minutes and out for hours, leaving Facebook shaken.
Facebook wasn't the only one shaken by the outages. We all were in some way or another. People flocked to Twitter and other apps to see what the heck was going on and see memes about the outages. And, of course, to get their daily fix of selfies and food pics.
For business owners, this outage was serious. It resulted in nearly a full day of lost revenues for people who run their business through these apps and use them to run ads that generate leads or speak to new and existing clients. And the many apps and services that use Facebook to log in were also rendered useless during the outage. Billions of people were unable to use their smart TVs, online shopping websites, and more.
In the 17 years it's been around, Facebook has built a solid infrastructure that includes a variety of digital services like social networking, messaging, live streaming, and virtual reality—where they plan on creating a virtual world called the metaverse.
According to the New York Times, "more than 3.5 billion people around the world use Facebook, Instagram, Messenger and WhatsApp to communicate with friends and family, distribute political messaging, and expand their businesses through advertising and outreach." It has become such a mainstay in our daily lives and activities, more than we are probably even aware of.
But when one company has so much power over the function of our daily lives, especially when it comes to income and our wellbeing, it can become a problem. Yesterday's outage was bad, but it could have been much worse. And although five hours might not seem like that much, when it comes to five hours of lost revenue, that could be the difference between having the money to pay your bills or being stuck in a pinch.
This is a perfect example of why it is so vital that you're doing True Digital Marketing, or everything digital, so when unexpected outages occur, you still have other digital channels producing for you. As a business owner, you need to make sure to build a solid infrastructure for your business. You never want to put all of your eggs in one basket, because when that basket drops, you're left with a mess. In some cases, a mess you can't recover from.
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And if social media is a big part of the day-to-day function of your business, you won't ever have to worry about unexpected outages. If you use the link in bio feature included with our technology, your businesses' entire social media feed will live directly on your website. The social media experience will never be interrupted when a social media platform unexpectedly goes down, a post is unexpectedly removed, or a social media account is temporarily suspended.
Make sure you're in the right hands before the next outage occurs, especially with Facebook being on very shaky ground as of late. We've got your back! For more information or to purchase WebFindYou, call toll-free 1-866-SEO-WEBS (736-9327) or directly (786) 347-2770.