Discover the Importance of Including Video Marketing in your Digital Marketing Strategy

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December 05, 2018
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70% of the Marketers Are Implementing Video Marketing StrategyThe importance of a correct digital marketing strategy is clear for any company trying to make its way on the Internet. To sell your product or service online, you need to earn the trust of all the users looking for the best choice among a variety of similar websites. This is why resources are constantly being developed for true digital marketing. It's the best way to make your business stand out from the rest of the market.

The level of success reached by your company on the Internet depends on many factors concerning analysis, strategy, positioning, etc. There is one element, however, that has grown to be unstoppable for approaching a brand's target both directly and indirectly. Content marketing, when done correctly, paves the way for several long-lasting benefits that can mark the future of a company.

After a few years of development, content marketing is favored by many marketing experts and it is now part of the inbound marketing cycle. In a basic definition of the term, content marketing refers to the creation and distribution of valuable content to attract the attention of the business/brand's target. The ultimate goal of content marketing is to generate enough impact to turn users into buyers and, in turn, help the company produce more leads.

Video Marketing as a Part of Content Marketing

As we previously mentioned, content marketing involves an array of options. Whether it takes the form of blog posts, constant activity on social media platforms, image creation, webinars, e-books, or infographics, the truth is that content marketing has expanded its boundaries as a digital marketing tool. The creation of marketing videos in particular has grown to the point that 70% of marketers are implementing this particular tactic to their campaigns and projects.

Video marketing is a strategy based on the creation of audiovisual content to promote a brand, as well as its products/services. Video advertising, vlogs, video reviews, testimonials, and video tutorials are the most recommended formats to get users' attention and build an optimal strategy for an increase in traffic, engagement, and sales.

Even though the term 'video marketing' has just become official in the marketing world, there's no doubt about its effectiveness, especially in a time when visual content is automatically preferred by the public. According to a survey performed in 2017, 79% of users would rather watch a video to learn about a product than read text with the information.

Why is it Important to Include Video Marketing in your Digital Marketing Strategy?

Video Marketing Advantages: Engagement, Positioning and Credibility for Your Product/ServiceThanks to the digital revolution, we are currently living in an era where visual content is the most relevant source of information, simplifying the process when a person looks for news, events, or in this case, a particular product or service.

Coming up with an effective video marketing strategy and making it a part of your digital marketing campaign can provide valuable advantages:
  1. Improved Engagement
    When you create videos showing your product/service in a conventional situation, the relationship between product and customer becomes stronger. Getting the user (who is also a potential customer) to show enough interest in a product to become a recurring customer is one of the biggest accomplishments an online marketing strategy can attain.

  2. Improved Organic Positioning
    It's no secret that YouTube videos are automatically indexed to Google's results. Marketing videos with titles/descriptions connected to the keywords that define your brand might translate into visual content that's appealing for the audience. In such cases, the result is usually the optimization of your organic positioning and more traffic for your website. In a similar manner, showing videos on your website (either on blog posts, the landing page, or the service section) can contribute to the percentage of users staying on the site.

  3. More Credibility for your Product or Service
    Video demos, tutorials, and reviews are vital for potential customers to learn about your product or service before trying it. They also provide a sense of reliability that users appreciate and a brand should always strive to convey. This lets your video marketing strategy impact users' shopping decisions and increases conversion rates.

How Can I Develop a Video Marketing Strategy for my Business?

Since video marketing has become so popular, the market has been filled with companies offering services for the production of audiovisual content (advertising, reviews, testimonials, tutorials, etc.) for entrepreneurs and businesses. Those companies capable of providing quality results can cost your business thousands of dollars each month.

On the other hand, many companies provide videos based on templates, a very unsafe tactic that often fails at communicating a brand's message in a unique manner. If you want your video marketing to improve your revenues and get you more customers, you need to put a a lot of care into your choice before deciding on a company to help you develop your strategy.

What would you do, then, if you found an All-In-One Digital Marketing Technology offering the most optimal video marketing feature on top of more than 20 digital tools?

WebFindYou, the All-In-One Digital Marketing Technology

WebFindYou Will Help You Create and Produce Effective VideosIf you want to generate unique content and show your company's essence in your videos, WebFindYou offers you a real chance to do it. Our All-In-One Digital Marketing Technology includes the possibility for our clients to manage their own video marketing. Our professional video production department can help you create effective videos for your company at a fully affordable price.

WebFindYou's technology and our video production department offer:
  • To create and promote a video gallery on your website.
  • To show different videos on all your website's pages.
  • To promote your videos on social media.
  • To include your videos in your email marketing campaigns.
  • To guide you in the correct SEO management for the videos you have on YouTube and Vimeo.

Join the WebFindYou Technology

WebFindYou provides the chance to make video marketing with less hassle, reduced costs, and more exposure of your videos to increase your brand's popularity and revenues. If you want to know more about all we can offer, call 1-866-SEO-WEBS (736-9327) or fill out the contact form. We'll be happy to assist you!

If you found this article helpful then let us know in the comments section below. Likewise, feel free to share it using the share options below. Want us to cover another topic of your interest pertaining to digital marketing? If so, then like us and follow us on social media, and post to any of our social media profiles the topic you'd like us to discuss: Facebook WebFindYou, Instagram @WebFindYou and Twitter @WebFindYou.
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