Engagement: Why Captivating your Audience Works in Digital Marketing
June 26, 2019In the business world, it's normal to feel stress when it comes to deciding how to advertise a product. Without proper promotion, there can be no sales, and this necessity has made way for different marketing options in both the online and offline market.
At this point, there is a wave of proposals, questions, and studies regarding the implementation of effective strategies to improve a company's online presence. It might come as a surprise that there are still many entrepreneurs who choose the 'traditional' route, not knowing that traditional methods often represent a double-edged sword in the online world.
What do we mean by this? The purpose of a traditional strategy is always to sell a product/service. That's simply how that method works. Saturating the user's senses, however, can result in unpleasant outcomes because the marketing strategies used in these cases aren't tailored to the current market, including the target's needs and the trends that are popular at the time.
In other words, strategies where mass sales are the only goal can be a grave mistake if we want to be successful online. If you want to improve results for your online business, you can't disregard the user's well-being in the process.
It may sound corny, but the idea of promoting a product or service is to catch a potential customer's attention in a positive way. Regardless of the medium used to communicate the message, the public must be sure that the product/service can satisfy their needs, either because of its quality, an attractive appearance, an affordable price, or any other trait you want to highlight in your campaign.
How can you make this happen? It obviously goes beyond showing the product in your digital marketing campaigns and hoping users buy it. In today's world, these people need to be captivated. You can only sell them a product once you've succeeded on that front, otherwise, the lack of connection between user and product can mark the failure of an entire campaign.
Engagement: Why is it a Trend in Digital MarketingEngagement has become a very common word in digital marketing after many instances where products resonated with users and led to successful sales. In these cases, a relationship was sustained by the importance placed on consumers themselves, resulting in increased chances to turn them into recurrent customers for the brand.
In essence, engagement is the relationship that forms between a brand/company and consumers. This is a commitment taken by both parties through interaction, communication, and strategic participation. With each exchange, the connection strengthens until a potential customer becomes a loyal follower of a product or service offered by your brand.
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To generate engagement, all the attention must go to the customer, all the effort must be put into captivating users with strategies that, little by little, make them feel valued and appreciated. Before getting into a more specific explanation, let's take a look at the benefits of implementing engagement techniques:
- The message stops being cold and direct because your main goal is to attract, not to sell.
- It gets you closer to potential customers so you can identify their tastes, interests, peeves, and needs. From there, you can craft an engagement marketing strategy.
- Reinforces recommendations via "word of mouth" so customer loyalty is obtained and they will share their favorable views with friends and acquaintances, creating a convenient chain of contact to make future sales.
- More chances to secure consumer trust and increase levels of customer loyalty.
- You can easily measure your results.
How can you Implement Engagement in your Online Business?
- Use the Advantages of Social Media:
One of the main channels for preserving the relationship between consumers your company is through social media. In fact, social media is seen as the strongest source of engagement out of all the options currently available.
Social media platforms (Facebook, Twitter, Instagram, Snapchat, WhatsApp, etc.) have a plethora of interactive features and provide all the tools you need to create a strategy based on unique content for consumers to enjoy. Your posts will be a chance for you to interact with customers, so don't be afraid to experiment with the possibilities. You can post tutorial videos, watch out for common questions, and offer opportunities for your audience to be a part of your company in some manner.
It's all about pampering consumers and making them feel loved.
- Boost your Email Marketing:
Marketing practices via email have been around for more than a few years, but many people still underestimate their power. Putting your ingenuity in your email marketing campaign, along with an emotional touch to keep it together, is an effective way to get the interest of your target audience. You only need to use your creativity, know your target, and find something to make an impact on them.
Keep these three factors in mind and more users will start clicking on your campaign.
- Don't Forget about Content Marketing:
Content marketing represents a golden opportunity to attract customers with everything you have to offer. It gives you a variety of options to choose from, either via text or with visual content. Strategies like video marketing, blogs, online courses, webinars, etc., are ideal for increasing your brand's engagement. Success is closer than you think, as long as you have the right tools to work for it and the creativity to use what you know about your target.
I Want to Improve my Company's Engagement. Where should I Go?Engagement is currently an essential element when it comes to positioning your company on the Internet while showing your products to your digital audience. It's important to know that Google favors high amounts of traffic and low bounce rates to prioritize websites in indexation. This is one of the reasons content marketing strategies are so helpful.
So, who can help you with this? WebFindYou, the All-In-One Digital Marketing Technology, can be your best ally. With 20+ integrated digital marketing tools, our technology helps companies as they turn all these potential customers into regular clients. You can take advantage of the best tools for email marketing, content marketing, video marketing, and more.
Joint the WebFindYou Technology!Do you want to learn more about our technology? We invite you to check our All-In-One section to learn about all the resources integrated in our technology. If you want to contact WebFindYou, you can call us at 1-866-SEO-WEBS (736-9327) or fill the contact form. Our team will be very happy to help you with all the information you need to learn about our All-In-One Digital Marketing Technology.
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