Everything you Need to Know About Marketing, Sales, ROI, & Ranking Reports

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September 23, 2019
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Anyone with a business wants to have higher sales. Higher sales with a larger profit margin are the end goal. To do this, particularly when you're competing online, takes more than just a great product and a strong marketing campaign. You need to position your company so it isn't on the outside looking in. The "in," of course, is Google. Where you rank in the giant search engine will have a huge impact on your company's success. The belief used to be that all you needed was a lot of great content that was search engine optimized (SEO). That is still a valuable piece of the picture, but the picture is much larger. Let's take a look at marketing, sales, ROI, and ranking reports to see how all of these components help you determine how successful your marketing efforts are and where they can be improved.

Marketing, Sales, ROI, and Ranking Reports to Determine the Success Rate of Your Marketing Efforts

Important Components of Marketing in the Digital Age

Marketing is understood by most of us to be an important part of making a business successful. There are probably as many different views on what constitutes "marketing" as there are businesses. Marketing in the digital age is a vastly different animal than it was in the days of TV, radio, and print, but the goal is still the sameŽ. You want to reach the consumer, but not just any consumer. The goal is to reach the "right" consumers. First and foremost, you're going to need to invest in web design. While a lot of people don't think of a website as being part of the marketing strategy, it is. This is because your company website is going to be the center of all your digital marketing efforts. You can't, however, just get a website and hope customers find it. The goal is to essentially build a road map to your website that brings customers to you.

Your Company Website is the Center of All Your Digital Marketing Efforts
In addition to your website, a great marketing strategy includes SEO and SEM tactics. There's always plenty of hot debate about what "tactics" work best. First, understand that SEO and SEM are two different things, although they are closely related. Both are an important part of marketing in the digital age. SEO falls under the umbrella of SEM. Let's take a closer look at some of the differences between the two.

SEO is designed to bring in a larger number of visitors to a website by getting the website's content to place higher in a search engine's results. There are several things included in SEO. High-quality, valuable content written to naturally incorporate specific keywords is one of the biggest components of SEO. Optimized page load time, clean formatting, social media incorporation, and quality backlinks are all a part of an effective SEO strategy. SEM includes everything related to SEO, but it also includes the use of pay per click advertisements (PPC) and paid social media marketing (SMM).

SEO Is Content that Generates Visitors for a Website and Higher Rankings on Search Engine Results
The combination of these things, each of which has its own set of components, will increase your visibility in search engines and on social media, which then drives your sales. In today's digital world, there are no sales without effective SEO and SEM. They are the building blocks of everything your company will accomplish (or not accomplish) online.

SEM Includes Everything Related to SEO like Paid Advertising and Social Media Marketing
Email marketing and social media are all a big part of the marketing puzzle too. According to Statista, 2.5 billion people use social media outlets every month. For those who believe email marketing is dead, however, the same source reports there are 3.7 billion active email users around the world. With numbers like these, you can see how important it is to incorporate effective campaigns targeted to reach these audiences.

Email Marketing: The purpose of email marketing is to gain new customers, satisfy the needs of current customers, and to bring back customers who have strayed. There is much more to email marketing than simply sending random emails to an untargeted list of people. The goal is to target your email campaigns specifically, whether you are trying to gain new customers, reward current customers, or entice previous customers to return.

Social Media Marketing: It's a social media world. For businesses, the world is now your customer base. To reach it in the best way possible costs money. In fact, it can cost a lot of money. Unless your business can do it all (which still entails the cost of putting together a marketing team to handle all of the individual components of a digital marketing campaign), you're going to need to hire a marketing company. In many cases, you will pay for apps and tools that may or may not provide any real value, which means no return on your investment. A lot of companies aren't up to date on all the components needed for an effective digital marketing campaign, or even how to manage those components so they work cohesively to provide the best possible outcome.

How to Stay on Top of Your Digital Marketing Efforts

Of course, none of this matters if you don't know how your efforts are paying off. That's why marketing, sales, ROI, and ranking reports are such an integral part of the process. The data in these reports need to be compiled and reviewed regularly. The data can show you where you've been and how far you've come. It's important to trust the source of the data so you know the information these reports contain is accurate. The clearer the picture, the better the decisions you can make regarding your marketing strategies and whether or not they are working for you. The key to a strong digital marketing campaign lies not only in keeping your finger on the pulse of the digital marketing world at large, but keeping your finger on the pulse of your own efforts. Up-to-date marketing, sales, ROI, and ranking reports are best way to do that. They can help you see those areas where you are falling short, which then lets you know where you need to improve. These reports also tell you what's working, giving you a better idea where your marketing dollars should go to ensure an optimal digital marketing strategy.

Marketing, Sales, ROI, and Ranking Reports Keep You Involved in the Digital Marketing World

Take the Wheel with WebFindYou All-In-One Digital Marketing Technology

WebFindYou is at the forefront of helping companies throughout the world implement the next generation of digital marketing. WebFindYou is the first and only All-In-One Digital Marketing Technology available. It was programmed from scratch to optimize each of the important tools necessary to create a strong digital presence that ensures more success and a bigger return on your investment. The WebFindYou technology integrates all of the necessary digital marketing tools in one place, which means you have a cohesive and consistent marketing strategy in place at all times. We set out to make sure WebFindYou's All-in-One Digital Marketing Technology gave you everything you need for success.

WebFindYou Integrates Everything You Need to Ensure a Higher Return on Investment
As we mentioned above, it's important to know how your marketing efforts are performing. Since all WebFindYou technology is integrated into one cohesive product, with each component helping and feeding off the others, you can create the most comprehensive reports possible. This lets you make better, more informed marketing decisions, measure your success, and make changes to fine tune your digital marketing efforts. WebFindYou can quickly show you where you are ranking for specific keywords; you can track your positions over time, which allows you to monitor your progress in real time. We provide detailed Sales and Marketing and Return on Investment (ROI) reports, letting you see immediately how all of your efforts are literally "paying off." Want to know which customers made purchases or interacted with your company and "by what means?" No problem. You can easily find this specific information with WebFindYou's Technology, and the best part is, you can do it all from one single place.

Without the WebFindYou All-In-One Digital-Marketing Technology, you would need to use different tools and modules to provide a fraction of the detailed information WebFindYou's reports produce. This would mean additional costs and the time necessary to learn all of the the various tools, with no guarantee you could rely on the information you would be getting. With WebFindYou's technology, you can track any component of your company's marketing profile and see where you are at and where you need to go.

WebFindYou knows how important, yet difficult, it is to keep up with everything going on in the digital world. We understand how important it is to have a digital marketing platform capable of doing everything digital while responding to the latest Google changes and marketing trends. This is why we created WebFindYou in 2009, and why we have been consistently enhancing our technology ever since. By using the WebFindYou technology, you ensure your website and digital marketing will always be in line with Google's changes and the latest marketing trends because either the WebFindYou technology will auto-update to manage these changes for you or you will be notified of which changes need to made with simple step by step text and video guides for you, your internal team, your marketing agency, or someone you contracted from the WebFindYou Marketplace to follow. WebFindYou is the only company world-wide that offers this tremendous time-savings and less-complicated value because we are the only All-in-One Digital Marketing Technology that exists. However, if you are not yet using WebFindYou for your business, then we suggest you follow our Latest News and Blogs, subscribe to our newsletter, and follow us on social media to be informed of the important issues affecting digital marketing and how WebFindYou continues to make them less complicated, with lower costs and greater revenues.

Simply follow these easy to follow steps to get started:
  1. Click here to purchase WebFindYou.
  2. You'll receive an email to access the WebFindYou platform for your website.
  3. Follow the very easy to follow videos to implement WebFindYou for your business.

For questions, please call us at 1-866-SEO-WEBS (736-9327), fill out our contact form, subscribe to our newsletter or follow us on social media to stay informed of everything WebFindYou including webinars and live speaking events.

If you found this article helpful then let us know in the comments section below. Likewise, feel free to share it using the share options below. Want us to cover another topic of your interest pertaining to digital marketing? If so, then like us and follow us on social media, and post to any of our social media profiles the topic you'd like us to discuss: Facebook WebFindYou, Instagram @WebFindYou and Twitter @WebFindYou.
Guide Your Company Down the Road to Succes with WebFindYou
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