Implement Promotion Management to Surprise your Customers during the Holidays

We live in a country where an astounding number of promotions are the order of the day and American businesses make the best of the advantages of seasonal marketing. Citizens and visitors alike are always looking forward to the holidays to acquire the products and services they've always wanted at an exceptionally lower price. Holidays are taken very seriously in the US, so business owners take this chance to introduce promotions tailored to the characteristics of each festivity.

In other parts of the world, it's also common to implement promotions and discounts during holidays like Mother's Day or Valentine's Day, but for this blog post, we will focus on marketing and sale strategies within the US. We will use our digital marketing knowledge to explain the right way to implement a tool known as promotion management. With this tool, your online company will attract more customers and generate more revenues.

The Most Marketable Holidays in the US

An American calendar is full of special holidays for people to celebrate, and businessmen eagerly wait for their arrival to increase promotions, discounts, and giveaways in all their products and services. Here are the holidays that generate the most sales in both physical stores and ecommerce platforms:

Mother's Day: Falling on March 31 in the UK and on May 12 in the US. On this holiday, mothers are treated with gifts while special events are advertised in most of the commercial establishments. According to Pixel Union, Canadian shoppers spend an average on $76 on Mother's Day gifts, both during the time preceding the holiday and on the day itself.

Father's Day: This holiday is celebrated in June, with a growing number of people taking to online platforms to find the perfect gift. Back in 2018, sales were already "expected to land in the $15 range, with 29% of them taking place online."

Valentine's Day: Pixel Union states that Valentine's Day is celebrated by more than 50% of consumers and generates millions of dollars as a result. Jewelry sales alone reach almost $5 billion. Would you say it's helpful to display discounts and promotions on your website during this holiday?

In a similar vein, some holidays create the ideal scenario for massive promotions while being perfect to attract online shoppers:

Halloween: This holiday generates a lot of excitement among children, teenagers, and even some adults. On October 31, many people dress themselves and follow any of the traditions usually associated with these festivities. When it comes to sales, web portal We Make Websites points out that the financial importance of Halloween grows each year, with $9 billion spent on Halloween in the US in 2018. This number displays a staggering amount of purchases for one single occasion, many of which came from companies selling costumes and candies.

Black Friday: This is a winning holiday for online companies because "as the practice of e-commerce has risen in recent years, the phenomenon has spread to become an international event." 2018's Black Friday broke several records: online buyers spent $6.22 billion, increasing the sales reached the previous year by 23.6%. At this point, all businessmen and entrepreneurs worldwide must acknowledge the importance of ecommerce as a trend that can effectively increase sales for online businesses.

Thanksgiving Day: This is a very special holiday in Canada and the US, where people give thanks for the year's blessings with a big family dinner. American retailers saw a 27.9% in spending last year and online buyers spent $3.7 billion. Once again, these numbers serve to show the importance of releasing promotions during the holidays.


After analyzing the promotions taking place during all these holidays, you can work on discounts and giveaways of your own, with specific campaigns that will connect your brand to each particular holiday. For this, we present the first and only All-In-One Digital Marketing Technology that integrates 20+ digital marketing tools to manage each of the mechanisms that will ensure the success of your online company.

Increase your Company's Sales with WebFindYou's Promotion Management System

Regardless of age and preference, people get excited when they see a promotion. If your online business has the right tools to release promotions effectively and track their results, customer loyalty will increase, along with conversion rates and commercial revenues. The WebFindYou technology offers an integrated promotion management system to create, manage, and track all of your website's promotions in a simplified and efficient manner. Do you want to offer a 10% discount on people's first purchase or a 15% discount for longtime customers? The WebFindYou technology will make it possible with less hassle, reduced costs, and increased revenues.

If you don't have an ecommerce website but still wish to launch a promotion, you can count on WebFindYou. Our technology will help you through the process by providing all the necessary tools to create and release your campaigns in little time. You can easily link your brand's promotions to your paid advertising and Pay-Per-Click ads on Google, Facebook, and on any other promotional platform of your choice. This will immediately help increase your campaign's conversion rates. The best part of all this is that you'll be able to track the efficiency of the process and see the positive results first-hand. Everybody loves discounts, and with the WebFindYou Technology, you will make sure your clients get the best promotions while your company gets ahead of its competitors.

If you want to know all the details behind our All-In-One Digital Marketing Technology, you can read through each of the 20+ digital marketing tools we provide. You can also call 1-866-SEO-WEBS (736-9327) or fill out the contact form in our website. We'll be happy to help you guarantee the success of your online company.

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