The Importance of Content Marketing in a Digital Marketing Strategy
In short, the goal behind inbound marketing is to help potential customers reach you instead of having to chase after them.
If your company hasn't implemented these strategies, you should still be aware of the possibilities granted by inbound marketing to cement your current customer loyalty while regularly gaining new clients. On this topic, we must address one of the foundations of inbound marketing: content marketing.
What is Content Marketing?Content marketing is a branch of inbound marketing where, as the name indicates, content is generated to attract and keep customers. Many people interpret this definition as the creation of blocks of text describing a company and its products/services, expecting a positive response even when there are many elements lacking. There is much more to the process than simple product/business description.
Content marketing strategies go beyond text; webinars, online courses, blogs, news, and press releases are only some of the options you can apply in a content marketing strategy. When content strategy is done correctly, your website can reach the success you've envisioned.
According to the Content Marketing Institute, 91% of B2B businesses apply content marketing strategies to attract customers. In light of this, we will tell you more about the advantages of including such tactics as part of your digital marketing efforts.
Why it's Important to Include Content Marketing in your Digital Marketing StrategyWe must highlight the effectiveness of content marketing as the main reason it has gained the popularity it has today; the results are obvious for companies, regardless of their size or the industry in which they operate. This is why lines like "content is king" are used. Many companies have already seen the way content marketing succeeds at increasing traffic and sales.
Among the benefits provided by content marketing to sell products on the Internet, we can name the following:
- Valuable Content for UsersWhen you identify what your users are looking for when they enter your website or social media page, you can use this knowledge more efficiently and generate relevant content (blogs, videos, podcasts, etc). This content will set you apart from your competitors and these users (who are leads at this point) will be motivated to visit your site again and, in some cases, they will grow interested in the products and services you offer.
According to a survey performed by Demand Gen Report, 71% of B2B buyers expressed the habit of reading blog posts on a website as they search for the products they wish to buy. Hundreds of other users favor these strategies and allows them determine their shopping habits.
- Increased Engagement RatesEngagement is one of the expected outcomes of every digital marketing strategy, and content marketing represents the ideal tool to do all the heavy work needed for this purpose.
Once we have an accurate profile of the user we want to reach, the next step is to use content marketing tactics to captivate all the people that fit into that profile. The content generated in blogs, social media activity, tutorial videos, reviews, newsletters, success stories, etc. will make users feel closer to the company, resulting in more interaction and more sales possibilities.
- Boost for SalesThis is already an implicit component of the previous two points, but we still need to emphasize that an optimal execution of content marketing can bring tremendous help when it's time to convince customers in favor of a particular decision.
A list of blog posts, videos, infographics, and webinars will give you authority in the eyes of your target audience and this will help you convince them to purchase your product or service. This is no easy task, but if you have the knowledge and the correct tools at your disposal, your business can rapidly increase its revenues.
- Increased Website Traffic with SEOThe fact that content marketing goes hand in hand with SEO is considered by many as its most important advantage.
Online presence is a vital part of the process entailed in making sales on the Internet and content marketing is an excellent way to increase organic positioning, which will then generate the traffic you wish for your website. As we all know, a website's positioning leads to the top spots in online search engines.
When it comes to indexing, Google favors websites that generate large amounts of valuable content while fulfilling the required parameters. This content must be considered relevant for users, and user experience represents the main priority in Google's algorithm.
This is why when you blend your SEO strategy with content marketing, using blogs, e-books, or entertainment articles to boost previously analyzed keywords, you can make your website rank in Google's top spots.
Get Familiar with Content Marketing Principles: "What I Want," "Who I Want," and "How I Want It"For many people, creating a content marketing strategy capable of delivering all these benefits might sound like an easy task. as we mentioned earlier, it is generally seen as multiple blocks of text filled with information about a company. To make your content marketing strategy succeed, however, you must truly know your target audience. This will help you select the correct tools to catch their attention and go on to the last stage in the process: executing the strategy.
Companies often fail at one of these steps, either from lack of knowledge/time/staff, or simply because the tools they need are out of their reach. In such cases, the strategy works in detriment to the business' previous achievements. This is why it's important to define the path of your strategy with the help and orientation of a specialist, which can lead to the success of your business on the Internet. This alternative, however, also requires the investment of time and money in order to get satisfying results.
What would you say if you could count on a solution that had everything you needed to implement all your content marketing efforts in a single place?
WebFindYou, All-In-One Digital Marketing TechnologyWebFindYou automatically manages 50% of all the necessary technical elements for your website to gain visibility in search engines (SEO) while integrating step-by-step video tutorials to teach you how to use each of the digital marketing tools integrated to simplify the execution of true digital marketing. You will also be notified about new updates introduced by Google, and we will show you the adjustments you need to start working into your strategy.
Our integrated technology also includes all the essential tools you need to implement content marketing with less hassle; our CMS simplifies the management of all your content as you define your brand's buyer persona and the topics/keywords they follow with our data tracking tools, including the reports our technology generates of your results. In addition, you can determine the ideal schedule to send email marketing campaigns and know which promotions, products, and services are in highest demand. With WebFindYou, you have all you need to build a successful online business in one single place.
Leave the past behind and stop wasting time and money on different providers while you have to go through your all results separately. WebFindYou helps you implement all digital marketing strategies, including content marketing, with less hassle and in less time.
WebFindYou is the first and only All-In-One Digital Marketing Technology that integrates more than 20 tools for the execution of true digital marketing. Our technology was created to help and guide people as they follow all the necessary steps involved in true digital marketing with less hassle and at an affordable price. Our goal is to help all companies and entrepreneurs in need of digital marketing solutions.
Join WebFindYou's TechnologyWebFindYou integrates many other tools to ensure the success of your content marketing strategies. Do you want to know more about us? Go to our All-In-One page and you will learn everything you need to know about the digital marketing tools we have available for you. You can also contact us by calling 1-866-SEO-WEBS (736-9327) or filling the contact form. We will be happy to assist you!
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