Amazon Breaks Sales Records during This Year's Black Friday and Cyber Monday
December 18, 2018Black Friday and Cyber Monday are important discount days around the world, both in physical stores and in ecommerce websites. The extravagant numbers reflecting the current consumer experience are common knowledge, along with people's motivation to find the best prices during these particular days. This year, one of the world's ecommerce giants restated the power of online purchases during the discount rallies of Black Friday and Cyber Monday.
During 2017's Black Friday week, ecommerce websites experienced an increase of 31.2%, in relation to 2016's sales, reflecting 48.2% of the sales made during the week. Amazon was among these websites, and in 2018 the platform went on to set a clear advantage over its competitors.
Amazon Breaks Records with This Year's Black Friday and Cyber Monday SalesThe company created by Jeff Bezos is regarded by many as the most successful ecommerce enterprise worldwide. As expected, it was recently announced that Amazon broke sales records during Black Friday and Cyber Monday for the second year in a row, while reaching unprecedented numbers in the process. According to the public statement made by Amazon, the website listed a high increase in sales compared to the previous standard set by the company. Between Black Friday and Cyber Monday, Amazon sold more than 18 million toys and 13 million fashion items.
Worldwide Consumer CEO Jeff Wilke stated that, "Black Friday and Cyber Monday continue to break records on Amazon year over year, which tells us that customers love shopping for deals to kick off the holiday shopping season." He was certain in the belief that this trend is far from becoming outdated.
What were the Main Amazon Purchases during these Days?According to the announcement, the electronic device in highest demand during this year's Cyber Monday was one of Amazon's own creations, The Amazon Echo Dot, a voice-controlled speaker used via virtual assistant Alexa. The device can play music, answer questions, recount news, etc. Other electronic devices created by the brand made the list of favorites, like media player Fire TV Stick 4K and the Fire 7 tablet, both of which also work with Alexa.
The statement continues to stress that the Amazon brand was favored on more categories besides electronic devices. When it comes to home security items, the majority of purchases made during Black Friday and Cyber Monday was also led by Amazon's products Ring and Blink, with both mechanisms showing an intriguing rise in sales in relation to last year's discount season.
In a more general perspective, the most purchased articles were spread among different categories. DNA test Ancestry, Michelle Obama's new book, QuietComfort headphones, and the popular board game Jenga are some of the items that users showed most interest in buying.
Amazon is Close to Becoming the Biggest Ecommerce Site in the WorldAfter seeing its influence and performance, we can say that Amazon has gone a long way from the online library it originally was. At this point, Jeff Bezos's company is getting closer and closer to becoming the biggest ecommerce corporation in the world. It wouldn't be surprising for Amazon to take more steps toward breaking another record in 2019.
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