SEO & SEM: Learn the Differences Between These Digital Marketing Strategies
September 17, 2019If you manage a website and own an online business, you probably already know that an effective presence on the Internet is imperative for success. The best way to accomplish this is through search engine optimization strategies; they increase your chances of being seen by potential customers looking for your product or service.
In this article, we will explain the process behind these two acronyms: SEO and SEM. You might have heard or read them before, and you might even have problems separating one from the other; there are not many differences between them, after all. At WebFindYou, we are experts on the topic. Once you're done reading this piece, you will probably be ready to start implementing one of these two digital marketing strategies in your own online business.
What is SEO?Search Engine Optimization (SEO) refers to an increase of natural/ organic traffic achieved by a website on the Internet.
Imagine that you need to find an air conditioning company to help you deal with the rising temperatures that usually mark the start of the summer. As any online user, you will write what you need on your search bar, for example "portable air conditioner". Google will display the most accurate results according to its algorithm and the keywords' authority on different websites.
By clicking on one of these results, you will "organically" reach a domain that can be located in any part of the world. That's the goal of SEO. The mechanisms used for this digital marketing strategy will get your company in the top search engine results without having to make any payments to get there.
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You must be especially careful because if you make mistakes while applying the techniques meant to help your organic traffic, the results will be catastrophic. In a previous post, we explained the 15 most common SEO mistakes; it's important to look closely at that information to understand how these mistakes can happen despite a company's best efforts. SEO is considered a vital factor in the success of an online company. That's why SEO experts are constantly working hard to keep their brand on the Interned and on the users' minds.
How Can you Make Good SEO?
- Use keywords.
- Add images on blogs, press releases, articles, and other written pieces in your website.
- Implement videos within your content and in your home page.
- Add links to content that's appropriate and reliable in relation to the information in your website.
- Write content that's valuable and attractive to your audience.
- Avoid uploading pieces that are below 350 words. These are considered poor content.
- Avoid duplicate content because Google will penalize you and your website will be relegated to the last results in the list.
What is SEM?Search Engine Marketing is another web positioning strategy. This one requires payment to remain active. If you want your website to rank among the top spots of search engines results, then you have to allot some of your budget to the promotion of your company on Google. This process resembles an auction of sorts, so the analysis of keywords is as important as making bids for ads. Whoever places the best offer wins.
As simple as this may sound, the process gets confusing thanks to the bids placed everyday by new companies with better offers. The goal of SEM is to help business owners save time. After a company invests in paid advertising, it can show up in a search engine's top sponsors whenever a user makes a search related its product/services.
How Can you Make Good SEM?The best approach is to put a lot of care into the analysis of keywords, ranking results, bidding strategies, costs, and quality of clicks. This will help you advertise optimized campaigns online. You will have to pay money to get your website on the ads shown by the search engine. Once you stop paying for the website, it stops being featured on the search results.
What's the Difference Between SEO and SEM?
- SEO doesn't require payments to the search engine. It entails the execution of different strategies to position your website among the top results in an organic manner.
- SEM is an online advertising mechanism and you need to pay Google or the search engine of your choice for it to work. A monthly budget is needed to keep this strategy active.
The WebFindYou Technology Helps you Create the Best Search Engine Optimization Strategy for your CompanySearch Engine Optimization is the ideal way to guarantee one of the top positions in Google's and Bing's search results.
At WebFindYou, we follow three essential steps to implement SEO correctly and boost businesses to the top of search engines:
- Technical requirements the website must fulfill.
- A correct definition of what the company claims to be (content).
- Validation of what you claim to be (Blacklink).
All of the above will result in a superior SEO management beyond anything that's currently offered on the market. It is known that Google can change its algorithm on a daily basis. Can you allow yourself to lose revenues because you, your website manager, marketing company, or marketing team wasn't aware of these daily changes? With our technology, you can sleep at night knowing your website is supported by WebFindYou and that our technology will consistently keep you on the road to success with the best SEO and digital marketing strategies.
If you really want to maximize your revenues and digital marketing results, stop wasting time on mistakes that might cost you your business. Contact us today by filling out our contact form or calling 1-866-SEO-WEBS (736-9327). We invite you to take your company down the road of success with the first and only All-In-One Digital Marketing Technology.
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