What is the Best Way to Implement Digital Marketing in the U.S.?
Today we will focus on two activities that have been thoroughly influenced by the innovations of the Internet: shopping and content consumption.
Smart-Consumers and the Importance of an Online PresenceIt's no secret that the Internet has grown to become a big à la carte shopping mall while people, in their dependence on everything digital, went from being traditional buyers to smart consumers. This means that people are fully adept at searching, questioning, comparing prices, checking quality, and looking for other information that goes into their final decision, even when this decision entails a trip to a physical store.
For this reason, many companies have come to accept the fact that it's time to make changes on the tactics used to attract the audience, especially now that an online presence has gone from being an option to becoming an absolute necessity.
In these times where technology is a constant, a lot can be done when you have a website to exhibit your products/services for those smart-consumers who use their tablets, smartphones, and desktops everyday to find a good restaurant, discover a new boutique, look for a supermarket, or hire a cleaning service. These are just examples in a growing list of needs that must be satisfied. If you still have doubts, just look at what happened to Toys R' Us.
Despite all this, there are still several companies that haven't dared to explore the benefits of having online businesses. This might be out of personal reasons or because of a small budget, but many SMEs (in America specifically) are still adapting to the digital world. If they don't work through this soon, it might cost them the entire business they are meant to boost.
In 2023, There will be Close to 317 Million Internet Users in the US
What about of the remaining businesses? Why are they waiting for to take this step?
The numbers shown by Statista claim that there will be around 317 million Internet users in the U.S. by 2023. It's not hard to assume that a big percentage of them will be smart-consumers. Wouldn't it be a shame if your small or medium-sized business didn't have a well-positioned website by then?
This is why you must start getting into the digital marketing world to make your company more successful and to catch the attention of millions of users on the net.
The Problem of SMEs and Digital MarketingDigital Marketing is the method used by businesses and brands to gain online visibility by combining communication strategies with design, advertising, creativity, profitability, and analysis. All these resources are united in a digital campaign and can translate into return on investment, increased sales, and popularity.
Sounds like an ideal way to boost your website, doesn't it?
SMEs, however, tend to see the implementation of digital marketing as a tedious chore with too much hassle involved. In fact, 47% of small business owners in the country choose to manage their own digital marketing efforts instead of contacting an agency or using outsourcing personnel to guide them through the best options.
After conducting an investigation on the SMEs that have refrained from doing digital marketing, we discovered that one of the main concerns for these business owners is their small budget and the high costs required to gather all the necessary tools.
According to the survey released by Guidant Financial, 33% of small business owners indicated the lack of budget was the main challenge they face when it comes to boosting their brand. On the same topic, Capital One performed a survey in 2015 that states that 76% of small business owners admitted having faced problems applying their marketing efforts, with 32% of them stating the lack of money to afford effective marketing strategies.
Clutch also released an investigation in 2017 where, once again, money stood out as the main complication, with 26% of the businesses stating that high costs were the main obstacle that prevented them from creating a website for their brands.
What is the Best Option for SMEs in the U.S. when Costs are Such a Problem?In all honesty, digital marketing is indeed expensive. If you want a true digital marketing campaign (an unavoidable step if you want to see positive results in sales), you must use all the necessary tools and professionals for the task, and this can easily surpass your budget. You would have to pay for licenses, plans for different online apps, and an external/internal team to handle content creation, social media management, email marketing, etc.
This might paint a bleak picture, but there is actually an option in the market that will help you execute true digital marketing without wasting money on different tools and providers. You will have everything you need in one single place.
WebFindYou, All-In-One Digital Marketing TechnologyWebFindYou is the first and only All-In-One Digital Marketing Technology that truly integrates 20+ digital marketing tools in a single place. At WebFindYou, we offer everything you need to simplify each step in the execution of true digital marketing and SEO in one technology. You will accomplish this with less hassle, reduced costs, and increased revenues.
At WebFindYou, we determined that 92% of the U.S. market doesn't have the budget to afford true digital marketing; SMEs make a big part of the companies included in this number. Our technology was created to help and guide people through the correct path, while simplifying all the steps involved in the implementation of true digital marketing at a truly affordable price. We have the goal of helping companies and entrepreneurs get positive results with their online presence.
Join the WebFindYou Technology!If you own a small or medium-size enterprise, WebFindYou can bring you the solutions you need for your online business. Do you want to know more? Visit our All-In-One page and read through the 20+ digital marketing tools integrated in our technology. For more information, you can call us at 1-866-SEO-WEBS (736-9327) or fill the contact form and we will be happy to assist you!
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