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Your company may be utilizing every marketing strategy in the book this Christmas season, from radio commercials to PPC, yet it still seems like something has been missing. If this is how you feel, it's because you're right.
Right now, Santa is up in the North Pole with his army of elves working hard in preparation for Christmas. To alleviate the elves' work, Santa decided to take a more 21st century approach by taking to the Internet for his holiday shopping.
When the new Google Penguin algorithm hit, many people found their websites had been knocked down ten or more pages on Google. A drop of this magnitude can destroy a business if it is not dealt with quickly.
Social media has become an incredible power in the world of online marketing. And why not? With an estimated 65% of Americans reporting they utilize it, these networking hubs have become the perfect place to reach any audience you wish to target.
The primary goal of Google's powerhouse search engine is to provide the most relevant content for user's searches. This is what made them the market leader they are today, and the reason why Google supports using an experienced SEO company.